The image above is described as a “creative space designed to spark innovation”, and while this might be true in some sub-sets of the creative industries, it doesn’t apply to too many to list.
Somewhere along the line, ‘creative space’ has become a premium buzzword that makes developers tingle, which is curious, as they are so often vehemently against provisions to include new creative space where existing creative space has been razed.
All over Sydney – and we have no doubt, all other major cities – ‘creative space’ is the newest tag to leverage empty space.
These ad images are both described as ‘creative space’, although neither is affordable.
The noise around ‘creative space’ is cancelling out authentic spaces established, developed and run by creatives that form an integral part of the creative infrastructure of the city. And don’t get us started on co-working…
So, we adapt. Where once the aerie was ‘creative co-working space’, it is now wearing a snazzy new ‘hybrid’ cloak, under which the expanse of what the space offers is on show.
Film and TV location? Check. Photography studio? Check. Production offices? Check. Arts studio space? Check. Inner West gathering space? Check. Creative incubator? Check. Powerful collaborative community? Check.
